{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/icreatecontent.com\/seo-off\/#BlogPosting","mainEntityOfPage":"https:\/\/icreatecontent.com\/seo-off\/","headline":"SEO OFF!","name":"SEO OFF!","description":"When and why SEO and search listings lose importance, hurray!\n\nIf your focus is on building a brand and less on where in the billions of search results you appear, continue reading. If you want to focus on SEO and cut the expenses associated, keep reading.","datePublished":"2022-02-09","dateModified":"2025-02-15","author":{"@type":"Person","@id":"https:\/\/icreatecontent.com\/author\/admin\/#Person","name":"admin","url":"https:\/\/icreatecontent.com\/author\/admin\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b48ca4600e85e875b165c63a447772f97d7d1dc171adecb83889d680a27f999f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b48ca4600e85e875b165c63a447772f97d7d1dc171adecb83889d680a27f999f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"icreatecontent.com"},"image":{"@type":"ImageObject","@id":"https:\/\/icreatecontent.com\/wp-content\/uploads\/2021\/05\/ewan-robertsm-jpg.webp","url":"https:\/\/icreatecontent.com\/wp-content\/uploads\/2021\/05\/ewan-robertsm-jpg.webp","height":1667,"width":2500},"url":"https:\/\/icreatecontent.com\/seo-off\/","about":["The Blog"],"wordCount":870,"articleBody":"\t\t  \t\tWhen and why SEO and search listings lose importance, hurray!Sometimes, Being You is EnoughHuman nature makes us competitive. This evolutionary trait was certainly useful for outrunning opponents when out hunting animals for dinner. And it certainly helps us today by motivating us to be the best in whatever we do. We\u2019ve also been raised into systems that encourage competitiveness.Do you want to base your business on values but feel pushed to join the rat race?Sometimes we need to do what feels right to us, in-line with our values and goals, and this doesn\u2019t always involve a race to the top. For some, it\u2019s an easy sprint; for others, it\u2019s a grueling marathon. Not everyone has the same long-term goals. Yet, sometimes we feel like we\u2019re supposed to do certain things like go to university or get married and start a family or become a billionaire before forty. Be something. How about just being yourself?If your focus is on building a brand and less on where in the billions of search results you appear, continue reading. If you want to focus on SEO and cut the expenses associated, keep reading.If you search for \u2018best trainers\u2019 you probably won\u2019t see any world-famous brands\u2019 own websites appear at the top of the results page. Maybe not even on the first page.When you learn information like this, it makes you stop and question the often frenzied mindset website owners get into when their site doesn\u2019t instantly appear at the top of Google. This becomes an issue because we are told, with accuracy, people searching online only look at the first few pages (if that) before selecting which website to visit.Naturally, this becomes a worry. They can see their competitors and massive companies dominating the results pages. But it\u2019s not all bad news because there are hundreds of agencies able to help them climb to the top, right? And everyone agrees that these things are fundamental to your website\u2019s success or failure, right? Thus, competitiveness kicks in. But here\u2019s the thing:Competitiveness is a drug, drugs are addictive, and addictions are unhealthyWolfram Schultz, a professor of neuroscience at Cambridge University, revolutionised our knowledge of behavioral science in 1980. He demonstrated how dopamine powers the reward system in our midbrain, and that satisfying ambition, desire, and addiction were the triggers. We are chemically wired for it. Useful for motivating us to go and catch another meal, but not so healthy to partake in yet another pi**ing contest – for ego preservation.My own personal exampleI work in a very competitive market. Within digital media are some of the world\u2019s most powerful and influential companies. There are also millions of marketing agencies who are now called digital marketing specialists or content marketing gurus, etc. Plus hundreds of other agencies providing various SEO and fancy-sounding services, all professing to be the best in some way shape, or form.I\u2019m a writer. Yes, I can design pretty cool websites and know (too much) stuff about how all this tech stuff works. People really like my writing style and I love creating the best I can for every new piece I write. I could probably earn more money focusing on those things.It\u2019s unrealistic and unnecessary to always try and compete with the big boysI also write fiction novels. My life\u2019s goal is not to beat every business involved in the mega digital media industry. I am happy enough that I can design a nice-enough website to represent me as a writer and help others in their industries. I only have so much capacity (creative juice) to research and write about various businesses and make them all sound amazing.I get to help others reach their goals by doing what I love, and that\u2019s enough for meWriting 100\u2019000-word novels involves a lot of writing (and re-writing) hours. Because I like to make a difference through words, having been moved by many books, I\u2019ve chosen to use freelancing to support this, but not to be all-consuming. I am competitive, but I don\u2019t want to run up the wrong mountain. Again (that\u2019s another story).My love for writing fiction is more powerful than my desire to beat my competitors and become a billionaire – I\u2019ve already stacked up more than enough clips for my portfolio, I don\u2019t need to be competitive to the point of losing track of what\u2019s important to me, and it may be the same for you; let\u2019s leave the pi**sing contest for the big boys\u2019 room, eh?But, if you’ve got a website, then surely it deserves a bit of attention?However, if your website isn’t getting the attention it deserves, it might be worth doing a few simple checks (if a site content overhaul scares you), like that you have your address and postcode mentioned, this should help with ‘near me’ search results, presuming your business is listed? There is also lots of other information and help available across the web and right here on this website’s blog posts. Good luck."}