This sexy red VW Karmann Ghia truly is a classic and its next owner will be turning heads driving off into the sunset. However, the automotive trade is massive and fiercely competitive. To do better in Search, websites need more than a few nice pictures for the bots and algorithms to place them above competitors.
Often, tucked away at the bottom of most pages sits useful content related to the subject matter. In this instance, it’s an article about the history of Karmann Ghia.
If you provide free, valuable information to your customers, you’ll do better in search engine results and it forms a vital part of a business’s SEO campaign. Unfortunately, the picture alone will unlikely help influence Search and positioning in the SERPs.
However, with an informative article about the history of the VW Karmann Ghia and the models built, search engines like Google will rate content-rich pages over ones with no valuable information every time. Meanwhile, you’re creating rapport and trust and feeding the buzz around the product – you and your customer are suddenly on exactly the same page and passionate about the same thing.
Another content marketing example
This blog post for a home moving company also provides useful content without trying to do the hard sell on its service pages. Instead, the article offers advice to pet owners on moving day. It’s a nice touch, pet owners will really warm to them over a competitor with no mention of consideration towards pets.
Found. Sold!