The phrase content is king has been around for decades. But in today’s digital age, it’s more powerful than ever.
Whether you’re a blogger, business owner, or social media influencer, creating high-quality content is essential to help engage your audience and achieve your goals.
This article walks you through 5 easy steps to creating awesome content using AI, plus a glance at how leading brands use AI in their content creation.
While creating great content can be challenging, artificial intelligence (AI) can be a powerful tool to help you create awesome content that will stand out from the crowd.
Step 1: Define Your Goals and Audience
Before you start creating content, it’s important to define your goals and audience. What do you want to achieve with your content? Who are you trying to reach? Once you have a clear understanding of your goals and audience, you can start to brainstorm content ideas that will resonate with your target audience.
Step 2: Research and Gather Information
Once you have your content ideas, you need to do some research to gather information. This could involve reading articles, watching videos, or interviewing experts. AI can help you with this research by providing you with access to a vast amount of information, and by helping you to identify and synthesise relevant information.
Step 3: Create Your Content
Once you have completed your research, you can start to create your content. This could involve writing blog posts, creating infographics, or producing videos.
AI can help you with this creation process by providing you with templates, suggestions, and feedback. It can also produce whole articles based on prompts from the research and information gathered. Open AI’s ChatGPT4, and Google Deepmind’s latest release, Gemini, are indispensable AI content generation tools for all creatives, especially from 2024 onwards.
Step 4: Optimise Your Content for Search Engines
Once you’ve created your content, you need to optimise it for search engines so that people can find it. This involves using relevant keywords, meta descriptions, and alt text. AI can help you with this optimisation process by providing you with keyword suggestions, and by analysing your content to identify areas for improvement.
If you use AI-generated content and haven’t rewritten it (see why it needs rewriting here), you’ll probably get penalised and the content omitted from the results. After rewrites, run AI detection software, it usually stands side-by-side with plagiarism checker software and will tell you if it’s unique, and written by a robot.
Step 5: Promote Your Content
Once your content is published, you need to promote it so that people can see it. This could involve sharing it on social media, submitting it to directories, or running ads. AI can help you with this promotion process by identifying the best social media channels for your content, and by creating targeted ads (you might need to pay for these).
However, once you start publishing more content frequently, depending on how competitive the industry is, you should start seeing more results in organic search results. We’ve written about the importance of publishing organic content to help search results here and in other articles, and this still stands true today.
Here are some examples of how major brands use AI to create awesome content:
- The New York Times is using AI to generate personalised news articles for its readers.
- Netflix is using AI to recommend movies and TV shows to its viewers.
- Spotify is using AI to create personalised playlists for its listeners.
- BuzzFeed is using AI to create quizzes and other interactive content.
- Adobe is using AI to create tools that help creative professionals create better content.
These are just a few examples of the many ways that AI is being used to create awesome content. As AI technology continues to develop, we can expect to see even more innovative and creative uses of AI in the future.
Here’s the takeaway to creating awesome content using AI:
By following these tips, you can use AI to create awesome content that will engage your audience and achieve your goals.
- Use AI to help you brainstorm new content ideas.
- Use AI to generate different creative text formats, like poems, code, musical pieces, emails, letters, etc.
- Use AI to help you research and gather information.
- Use AI to help you write and edit your content.
- Use AI to help you optimise your content for search engines.
- Use AI to help you promote your content.
We’re armed with an AI toolbox to super-charge content creation and provide our customers with engaging articles at unbelievable value – check out our shop, or browse our portfolio to see our work.