Artificial intelligence (AI) is rapidly evolving and has a significant influence on how we generate and consume content. As we enter 2024, we can anticipate even more sophisticated and revolutionary AI-powered content tools and applications.
Consumer appetite for feasting on anything from books to games and movies isn’t letting up, it’s insatiable! And thanks to AI putting creative productions on steroids, the demand can be more easily met, and the results impressive – and most consumers probably won’t even realise how influential AI already is (Alexa, Siri…) and will definitely become in their everyday lives. Here are a few key predictions to help you understand why:
Key AI Content Predictions for 2024
- AI will be used to combat misinformation. AI can play a crucial role in detecting and flagging false or misleading information. In 2024, we can expect to see more AI-powered tools that help ensure the accuracy and reliability of the information we consume.
- AI will personalise content experiences. AI algorithms can be used to analyse user data and preferences, allowing for the delivery of highly personalised content experiences – in 2023, we often got similar content and style to what we already consumed, and this could sometimes become repetitive. In 2024, we should see AI-powered recommendation engines and content curation tools become more sophisticated, delivering surprisingly accurate results.
- AI will continue to expand and push the boundaries of creativity. AI models have already demonstrated the ability to produce human-quality text, images, and music. In 2024, we can expect to see AI generate even more original and groundbreaking content, pushing the limits of what’s possible. However, and we might be a tad bias, we’ve all helped train the bots merely by adopting modern technology.
- AI will automate content creation tasks. AI can streamline many of the time-consuming tasks involved in content creation, such as research, writing, and editing. In 2024, we can expect to see more AI-powered tools that aid content creators in enhancing their productivity. Google DeepMind is constantly developing, with Bard currently in the driving seat for its accurate knowledge, and Gemini soon to come. Meanwhile, Open AI’s ChatGPT4 continues to surprise and benefit users with its flair for creative writing; ChatGPT5 will be looking to compete with Gemini, no doubt.
Specific Examples of AI Content Predictions for 2024
Below are more specific examples of how artificial intelligence is being adopted as a creative tool. Many device apps have already integrated AI technologies to add a flair of creativity to our images, and digital assistants to help navigate our digital lives:
- AI-generated art will gain widespread popularity. AI models are already being employed to create art that rivals human-generated art in its quality and sophistication. In 2024, we can expect to see AI-generated art become even more refined and mainstream.
- AI-powered chatbots will become more helpful and realistic. AI is enhancing the capabilities of chatbots, making them more responsive and realistic. In 2024, we can expect to see chatbots capable of engaging in natural conversations and comprehending complex requests, rather than limited responses akin to frustrating automated voice options – which have wasted hours of our lives on the phone (press 1 for…).
- AI-powered video editing tools will become more widely adopted. AI is making video editing more accessible and easier to use. In 2024, we can expect to see more AI-powered video editing tools that empower individuals to create professional-looking videos without prior experience.
- AI-powered social media platforms will become more personalised. Social media platforms are utilising AI to tailor the content that users see. In 2024, we can expect to see AI-powered social media platforms that are even more customised to individual users’ preferences and interests. No doubt this is to maximise ad revenue, but what to say? Hopefully, we can use their tactics to boost our own brands or selves.
Additional AI Content Trends to Watch in 2024
- The rise of explainable AI (XAI): As AI becomes more complex, the need for transparency and accountability grows. XAI aims to make AI models more understandable and explainable, allowing us to comprehend their decision-making processes. This sounds crazy, but the fact is, the smartest people in the room don’t actually understand how AI works. And we’ll talk about this another time. Hint: read about the Slow Down campaign. Meaning, don’t unleash the monster just yet.
- The increasing use of AI in real-time content creation: AI is being integrated into real-time content creation tools, many will be preloaded in our devices, like Microsoft’s AI copilot, and be omnipresent. This could revolutionise live streaming, social media interactions, and personalised news feeds; the prep time will be all but nonexistent, once they nail it, and we all learn how to use it properly.
- The development of AI-powered tools for ethical content creation: As AI becomes more powerful, concerns about ethical considerations arise. AI-powered tools can help ensure that content is created responsibly, and considers potential biases, fairness, and privacy implications (a bit like a Facebook ethical scientist is employed to do, but with the fairness factor rather than the avoid-being-sued factor).
Conclusion:
As AI continues to evolve, we can expect to see even more innovative and groundbreaking content tools and apps. These technological advancements will undoubtedly shape the future of content creation and consumption in 2024, and beyond. Hold on tight, we’re in for the ride of our lives!